Service 04 · Conversion

A Website That
Actually Converts.

Traffic without conversion is just noise. We rebuild or optimize your website using the Core 30 framework — 30 proven signals that turn visitors into booked patients, automatically.

NAP consistency
LocalBusiness schema
Mobile speed <2s
Treatment pages
Review embeds
Click-to-call CTAs
Before/after gallery
Provider bios
Maps embed
FAQ schema
SSL + security
Booking integration
+18 more signals in the Core 30 framework

The Core 30 Website Framework

30 specific signals that make your website rank higher, convert better, and get recommended by AI — all built into a single, fast-loading site.

Most med spa websites fail on three fronts simultaneously: they don't rank (missing technical SEO), they don't convert (weak trust signals and CTAs), and they don't get recommended by AI (no structured data or content depth).

The Core 30 framework is our proprietary checklist of 30 website signals we've validated across 200+ med spa websites. Each signal independently improves ranking, trust, or conversion — and together, they compound into a site that works around the clock.

We either optimize your existing site or build a new one from scratch using the framework. Either way, the result is a website that earns its place in your marketing system — not just a digital brochure.

Speed & technical foundationSub-2-second mobile load time, Core Web Vitals green, SSL, mobile-first layout.
📄
Treatment page depthIndividual optimized pages for every service you offer — not a single dropdown that Google ignores.
🏆
Trust signal integrationReview embeds, before/after galleries, provider credentials, awards, and social proof — placed where they convert.
📞
Conversion architectureClick-to-call buttons, booking integrations, and CTAs engineered to turn visitors into calls.

From Website Audit to Live in 30 Days

A fast, systematic process — no 6-month agency timelines.

1

Core 30 Audit

We score your current website against all 30 signals, identify every gap, and deliver a prioritized action plan with estimated impact for each fix.

Week 1
2

Build or Optimize

We either implement fixes on your existing site or build a new one from our Core 30 template — whichever gets you to 30/30 faster. All treatment pages, schema, CTAs, and trust signals included.

Week 2–4
3

Ongoing Optimization

Monthly content updates, CRO testing, speed monitoring, and algorithm adaptation — your site gets better every month, not just at launch.

Month 2 onward

Everything in the Core 30 Framework

Full Core 30 website auditScored against all 30 signals with gap analysis and priority ranking.
Individual treatment pagesSeparate, keyword-optimized pages for every service you offer.
Schema markup (LocalBusiness + Service)Structured data that tells Google and AI exactly what you do.
Mobile speed optimizationSub-2-second load time on mobile — where 73% of local searches happen.
Review & trust signal integrationGoogle reviews, before/afters, provider bios, credentials embedded throughout.
Conversion CTA architectureClick-to-call, booking widget integration, and strategic CTA placement.
FAQ schema implementationStructured FAQ sections that appear in Google search and feed AI models.
Monthly content & CRO updatesFresh blog content, landing page testing, and ongoing performance improvements.

Websites That Work While You Sleep.

Website Conversion Rate
1.2%4.8%
Skin Studio · Phoenix, AZ · 60 days post-launch
Monthly Website Leads
841
Pure Beauty Med Spa · Miami, FL · 90 days
Organic Search Traffic
310 mo1,840 mo
Renew Aesthetics · Denver, CO · 6 months

Find Out How Your Website Scores

Your free audit includes a Core 30 website score — you'll see exactly which of the 30 signals you're missing and what impact each one would have.